Meta tags play an important role in SEO. Although keywords meta tag has no value for Google, but description meta tag helps in having good CTR in Google search results. It is also considered important in various search engines. In WordPress, we can easily add meta tags and meta description to individual posts.
But in Blogger, there is no such option. So, we need to do few changes in the template file to add meta tags. Now Blogger offers users an option to add their own meta description for the blog and individual post. So, I am updating this post according to the recent changes. Blogger still does not allow Meta keywords tag but Google has already confirmed that it ignores Meta Keywords.
Now Blogger offers users an option to add their own meta description for the blog and individual post. So, I am updating this post according to the recent changes. Blogger only added options for adding meta descriptions. You cannot add meta keywords. But, you already know that meta keywords are now ignored by search engines. So, you should stop thinking about this.
Steps to Add Meta Tags to Blogger Blog
1: Login to your blogger blog and in the dashboard, select your blog.
2: Find “Settings” at the left side bar and select “Search Preferences.” Here you will see the first option “Meta tags”. By default, this option is Disabled. You need to enable it. Click on Edit link and then Enable this option. Write the meta description for the blog.
3: Once you have enabled this option, you will also see a new option “Search Description” while writing a new post or editing a post. Here you can add meta description for individual posts.
There is one drawback of using blogger. You can not have different meta tags for different posts. All your post will carry same meta keyword and description tags.
Now you will have individual meta description for blog and posts. Google ignore meta keywords tag. So, it did not add any option for that. Meta Description also has no value for SERP, but it can increase CTR in search results. So, add the description in the way which attracts visitors to your blog. Most of the times, Google automatically generate search snippet from the content of your blog post.
Even if Blogger allows you to add meta description and customize the permalink, I still recommend self-hosted WordPress. WordPress allows you to have control over your blog, content and monetization. WordPress is the best blogging platform. If you are serious for making money with your blog, you must select WordPress for your blog.