If you are on this post, it means either you are a blogger or a webmaster. In both cases, SEO is very important for you. So you should know something about SEO which is really helpful in getting the better place in Google search results. For better website ranking, you must know all the important SEO terms and their impact on website ranking.
Note: This post was updated on July 2014.
These are some terms used in SEO which you should know:
These are the links pointing to your website from other websites. They directly affect your website’s page rank. Google counts these links as a vote to the website. But all backlinks do not give the same value. If a backlink is nofollow, it does not count for the page rank. But dofollow link is counted as a vote and increase the page rank.
PageRank is the ranking of Google which tells the importance of a website. The higher the page rank higher its value. Google give every page a numeric value from 0-10. If a website has pagerank 10, it means it has highest value in Google’s eye.
mozRank is a logarithmic ranking number (0-10.0) provided by SEOmoz. This number depends on various factors including inbound links pointing to a website or page. 10.0 mozRank is for the best linked page on the internet. And 0 has no or negligible inbound links.
4. Meta Tags:
Meta tags are used to give search engines some information about the content of your pages. The meta tags are placed inside the HEAD section of your HTML code, and thus are not visible to human visitors. These tells the search engines about the main keywords the website is about. There is one myth about meta tags. People think that these tags have great importance in Google’s eyes. But its wrong. Google Bots ignores meta tags. But for other search engines, you must add meta tags.
5. Canonical URL
Canonical URL is the unique URL of a page. Specifying the canonical URL is necessary when the page can be accessed from more than one address. Canonical URL helps search engines understand what page should be indexed for that content.
6. Keyword Density:
Keyword density is the factor by which the keyword is used in your website. It is calculated by a formula. Keyword density is the percentage of times a keyword or phrase appears on a web page compared to the total number of words on the page. As per Google’s quality guidelines, keyword density must be between 3-5%.
7. Long Tail Keyword:
Long tail keywords are long keyword phrases. with more than 3 words. For more organic traffic, try searching for long tail keywords. These usually have less search volume but less competition. So, optimizing for these keywords are easier. These keywords are generally longer than three words.
8. Link Building
Link Building is the process of getting more inbound links to your website. More number of inbound links help in getting better search engine ranking.
9. Anchor Text
Anchor text is the text of a backlink that is clickable on the webpage. If you have a rich keyword in the anchor text, it helps in SEO because Google will associate these keywords with the content of your website. I have website on web design tutorials so “web design tutorials” is the best anchor text for me.
<a href=”http://www.webtips.in”>web design tutorials</a>
here web design tutorials is the anchor text
10. NoFollow link:
This is a link attribute. This type of links is not counted in backlinks. When Google sees the nofollow attribute it will basically not count that link for the PageRank and search algorithms. To make a link nofollow, simply add rel=nofollow in the link attribute.
Ex: <a href=”URL” rel=”nofollow”>
11. DoFollow link:
This is also a link attribute. This type of links are counted in backlinks and helps linked websites. Google only count number of backlinks and its quality for the page ranking of a website. If you want to get better page rank, you must try to get dofollow backlinks. To make a link nofollow, simply add rel=dofollow in the link attribute.
Ex: <a href=”URL” rel=”dofollow”>
This is a text file placed in the website root. It is used to instruct search engine bots about the website structure. It also tells them which page they can crawl and which can not.
13. Bounce rate:
Bounce rate is the percentage of single-page views of your website in which the visitors left your website from the landing page. It means how many visitors bounce to another website after viewing only single page of your website. A website must have less bounce rate.
Sandbox is a separate index of Google where it puts new websites. When a website in the sandbox, it will not appear in the search results. If Google verifies that the website is legitimate, it will move it out of the sandbox and into the main index. If it thinks that some website is spamming the web, it moves that website to the sandbox.
15. Google Panda
Google Panda is a Google’s algorithm which penalizes content farm websites and websites having low-quality content. It was launched back in February 2011. Since then, Google has pushed many updates to this algorithm. This algorithm has changed the way of SEO.
Read More: Google Panda
16. Google Penguin
In April 2012, Google has announced Google Penguin Algorithm. This algorithm penalize all those website which does not meet Google’s quality guidelines. It changes the way people create backlinks. Now all blackhat backlinks tricks are dead. If you have low quality backlinks, you will surely see fall in traffic.
There are many other terms of SEO but this time i think these are the main which you should know.